When it comes to moving forward with your career, how are things different today than 5 years ago?

Up until a few years ago, you could manage your career successfully by focusing on your credentials, core skills, and track record. No more. A tsunami of social media has changed the key drivers of career success. Learn what it takes to successfully manage your career in a Web 2.0 enabled world.

Who This Webinar Is For

Professionals who are seeking to actively manage their career, whether they are:

  • In transition
  • Doing well in their current job, or
  • Seeking to make a change in the coming year.

This one-hour recorded webinar is especially appropriate for “digital immigrants”, professionals over 30 years old who moved into the Internet age after reaching adulthood. (Remember when email was new?)

What You’ll Learn

  • Why competence, credentials, and experience are no longer the trump cards for professionals.
  • How job seekers are doomed to failure when they don’t understand the way jobs are filled today
  • Three things professionals should be focused on to create career and business opportunities


“I use social media a lot and want to rethink how it impacts the workplace/career & opportunities.  This helped me get started in that direction, to be more focused & have a ‘brand’ in mind.”


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About the Presenters

Walter Walter Akana is a certified personal branding strategist and career coach. After more than twenty-five years in the financial services industry, he founded Threshold Consulting, where he helps mid-career professionals in transition, by “making their own game.”  In addition, he is a trusted resource for clients of Reach Communications and Right Management. Walter’s career advice has been featured on The Atlanta-Journal Constitution, marketwatch.com, cnnmoney.com, onlinewsj.com.

A social media insider, Walter is a long-time blogger. He is referenced in several social media books, including The Twitter Job Search Guide, Twitterville, Find a Job Through Social Networking and Smart Networking.  Find out more about Walter from his VideoBIO. Follow him on Twitter (@walterakana).

Carol Ross RayNgPhoto cropped Carol Ross
is a career coach, entrepreneur, national speaker and writer with more than two decades of corporate and entrepreneurial experience. Since 2003, she has coached executives and professionals to not only be better leaders, but live better stories.   Carol’s career advice has been featured in The Wall Street Journal, The New York Times, The Boston Globe, Chicago Tribune, U.S. News & World Report, and Body + Soul.  She has been described by NYT best-selling author, Daniel Pink, as the “intelligent professional’s guide to navigating careers in a world where being competent is not enough”.   Connect with her on Twitter (@carolross).