Airlines, banks and newspapers are in the news as a result of their struggles. I fly just a few times a year. I don’t have a subprime loan. But I love to read. 

More bad news for traditional media, this time reported in Fast Company magazine:

"15-to-24-year-old Americans spend seven minutes per day reading for pleasure. Typical 65-plus Americans spend fifty minutes per day doing the same thing."

So what are teenagers and Gen Y doing instead of reading?  According to the ever-knowledgeable Jeremiah Owyang, it’s likely they are social networking. He quotes a comScore statistic that the average Facebook user spends twenty minutes a day there. 60 million users, with active users doubling every six months.

The landscape is indeed shifting. What happens when those 15-year-olds are 30-year-olds, and you want their attention, vote, dollars, engagement in a cause?