Power with Participants, Community Managers, and Social Networking
May 5, 2008
Click here for a great interview with Forrester analyst, Jeremiah Owyang on trends in social media and lessons in online community-building. As Jeremiah points out at the beginning of the interview, the "power is shifting to the participants." Other nuggets: the difference between a marketing manager and a community manager, Twitter as an update tool, and what it takes to have a real conversation with your audience.