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Community Building Through Contests, Breakfasts, Interactive Radio

Johnny Bunko leads the way again. I previously blogged about Dan Pink’s effective roll out of his manga business book.  Visiting the official site, I found that Pink is taking a hybrid approach to building community–using online contests and in-person Bunko breakfasts, where the coffee and chow are on his tab. (BTW–If you get a chance to go to a Bunko breakfast in your city, jump on it. I’ve spent time picking Pink’s brain on his book, A Whole New Mind. It’s a bit like drinking from a fire hose and loving every minute of it. Plus, he’s a nice guy.)

Pink also encourages feedback, especially the kind that challenges his own thinking. It’s a great combination and I’m curious to see how it unfolds.

Speaking of hybrids, the Wall Street Journal reports that a new public radio show will be launching, The Takeaway. It’s positioned to compete with NPR’s "Morning Edition," with two seasoned hosts and editorial input from the BBC and the New York Times, but with an Internet twist. According to the article, "It will allow listeners to weigh in via the Internet on what subjects the host should cover next or examine in greater detail, and will also include listeners in on-air discussions."

Participation and contribution are key in any community, however you manage to encourage it.

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