I emailed William Arruda about my work with Boundary Crossers. He’s the founder of Reach Communications, a personal branding consultancy. He built his expertise in branding at places like Ogilvy and now applies it to successful individuals who want to be even more successful–by leveraging who they are.

William’s comment on boundary crossers was interesting:

"I love what you are doing with boundary crossers. I do think they have an advantage in the personal branding process – much more differentiated than mono-experts."

Yet another facet of being a boundary crosser–more to work from in building a great brand in the marketplace. 

See William’s blog posting on Boundary Crossers for more of his thoughts.