In a call with a mentor today, he talked about a company that proactively challenges whether they are drinking their own Kool-Aid. How? By seeking a third party assessment of how they do business, when business is going well. The intention here is to seek help so that the organization can thrive.

Most companies only seek help when things are going poorly, and only in order to survive.

Organizations can seek feedback to validate the status quo beliefs or they can seek feedback to grow.  It’s easy to get duped into the former.