Patricia Handschiegel, founder of social media company, StyleDiary.net, was recently interviewed about building a business. The interview is packed with great advice for entrepreneurs–following your passion, being your own best customer by solving a problem that you are personally experiencing, and building a community.
This is a woman who knows how to network, be relevant, and create valuable partnerships.
I especially love this quote when asked about the sale of StyleDiary to www.stylehive.com. a site that gets 2 million unique visitors per month:
"I wasn’t trying to sell it, I was trying to be valuable to the audience and to stay stable."
And this quote about being your audience:
"I came out of that online community [of fashion-conscious women.] I was my user. I was my audience. I was that girl talking about marketing fashion on the Internet. It evolved from there."
The journey doesn’t start with money in mind and it doesn’t end with money. If you are lucky and wise, it starts with passion and ends with passion.