Simon Young, with his wife, Marie, was interviewed about social media on Radio New Zealand (Simon and Marie live in Auckland, NZ.)  The interview covers a range of topics, from a study done by Deloitte that proclaims spending on social media is a waste of money, to the best ways to make Twitter work for you, to how consumers are yearning to be part of a “tribe.”   Simon and Marie also give tips about online video and backing up your data. You’ll find these digital natives to be quick-witted, entertaining, and at ease with de-mystifying social media for the average person. Click here to listen to the 15-minute interview.

Simon has also started a great thread about community on his iJump site. One of the gems from his posting on what makes a community and why should we care:

“Audiences buy things. Communities make things happen.”

My thanks to both Simon and Marie for what they bring to our understanding of social media and communities.