This lucid and insightful presentation gives the clearest explanation I've seen on why the online world can be so awkward at times. I found myself taking mental notes of all the people I need to tell about this presentation, because their work could benefit from seeing it.

The presentation, with footnotes that narrate, was created by Paul Adams (Twitter: @padday), a user experience (UX) researcher at Google.  It's 216 slides packed with "aha's" on how our wiring as human beings can conflict with the virtual world that's increasingly becoming more important in how live our lives. See additional detail in this post from Adams' blog.

And why is this important for wisdom entrepreneurs to understand?  Because if a main vehicle for building a community of kindred spirits is through online tools, we need to understand how to use those tools wisely, even if the tools are poorly designed for how human beings behave. Adam's point as a UX designer is to design with this knowledge in mind. But barring a vast improvement on this front in popular social media tools like LinkedIn, Facebook, and Twitter, it's up to the end user to manage.