Posts by Carol Ross
Inside the Mind of Your Customer: Bottled Water and Toothpaste
The bottle on the left is what I normally expect when I buy bottled water out of a vending machine. That’s 20 ounces. The bottle on the right is what I received after I put 75 cents into the machine. It’s actually 10 ounces, which is not as small as the bottle makes it seem.…
Read MoreDon’t Make Not Knowing an Excuse
Several months ago, I blogged about Peter Block’s Employee Manifesto, promising to discuss parts of the Manifesto in later postings. A bit late, but here’s another installment. Item 6 is: "Accept the unpredictability of the situation we are in. The future of the organization is a mystery and who knows how long these conditions will…
Read MoreNetworking Towards Divergence and Convergence
I found this great tool for looking at your network in a new way: “7 Steps to Conducting Your Own Social Networking Audit.” The site itself has some interesting ideas on the difference between traditional networking and “social exploration.” I like this conversation because it focuses networking on depth and purpose–depth of connection and looking…
Read MoreWTF? How Civility Has Gone Out of Style
Several years ago, my husband observed how people are becoming less and less civil to each other. This article, "Be Nice or What? Fans of Dr. Forni Spread Civility" confirms my husband’s suspicions, with a movement to increase civility in different parts of the country. The article says it’s a "response to a perceived national…
Read MorePlease Don’t Call Me a Publicist
What you call yourself really does matter. Since starting this project, I’ve talked to many people about the concept. And one moniker that keeps coming up is publicist. I’ve never hired one nor do I personally know any. And yes, the phrase, A Bigger Voice, probably brings up images of a megaphone, the old-fashioned kind…
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