Posts by Carol Ross
The Difference Between Audience and Community
ABV has forced clarity in my thinking. In discussing some of the concepts of ABV recently with others, I came up with this definition of audience vs. community: Audiences have awareness–of your product, service, cause. Communities not only have awareness. They are open to a suggested action–to buy, to adopt a new belief, to give…
Read MoreStandup Economist
Heard an interview on NPR last week with a PhD economist who does stand up comedy. His jokes incorporate his knowledge of economics. Just goes to show that boundary crossers create new niches all the time. Click here for the interview.
Read MoreTechnology and Learning in Schools
Just found this blog of a teacher at a local high school in the Denver area who leverages technology in schools. Not as in "let’s get some more computers." But as in "how can we use technology, not to do the same stuff, but to do something new?" This is the same message that Seth…
Read MoreYouTube Channels
My alma mater, Northwestern University, has just announced their own YouTube channel. It’s an indication of how YouTube is evolving, from the curiosity of Mentos-induced fireworks to a branding and community-building vehicle. I loved the video honoring the 2006 Kellogg Alumni Master Entrepreneur, Joe Levy. Separate from the YouTube channel, Northwestern produced a particularly enjoyable…
Read MoreDefinition of Marketing
A very nice definition of marketing from Jeremiah Owyang: "Marketing is the act of connecting customers to products." The comments (up to 51 as I write this) are just as interesting. If it seems like I quote Owyang alot, it’s because I do. He’s one of the best thinkers I know of, on stuff that…
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