Posts by Carol Ross
Advertising’s Whole New Mind
I couldn’t help but smile at this article from Fast Company, where the front photo had arrows pointing to two men, one labeled "Right Brain" and the other labeled "Left Brain." The article is about how a top ad agency, Publicis, is underpinning their creative DNA with web statistics to provide a can’t lose proposition…
Read MoreInternal Measures of Success
My sons, 12 and 14 years old, will be the last of their friends to get a cell phone. The 12 year old’s friends use their cell phones to make crank calls to pizza places and girls they know. (While the technology changes, the concept doesn’t.) Our house is one of the few on our…
Read MoreHow to Avoid Regret
A great post by Seth Godin on not waiting for the opportune moment to start something. Now is the best time that you’ll ever have. I see this waiting game played in companies. We’ll work on this really important thing once we get over this hump or that settles down or when so and so…
Read MoreExpand First, Monetize Second
This post by Seth Godin touches on an important point of A Bigger Voice: The expansion of the voice to create a community is important to focus on before monetizing the voice. This doesn’t preclude one from monetizing. Godin sells plenty of books based on people reading his blog. How does expansion happen? Virally. Good…
Read MoreThings That Make My Heart Race
My kids go back to school this week. Last month’s end of the semester, combined with the December holiday events, seem far away, the frenetic energy a faded memory. Except for this conversation one morning, while dropping the kids off at school: Andy, as he’s getting out of the car: "I have a math final…
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