Posts by Carol Ross
“I Can’t Afford It”
Seth Godin nails it with this post when people say, "I can’t afford it." I couldn’t have said it better myself. It is up to me as the seller to make sure the buyer sees the value for what they are paying. For some people, they will never see the value. Not because it’s not…
Read MoreRising Tide Lifts All Boats
Article from the Wall Street Journal, dated November 17, 2007: Moving Up in Mumbai Subtitle: A Job at the Mall Lifts Young Indians Out of Poverty The article talks about young workers from the slums, who previously worked in garment factories for less than $50 a month, now making $1,600 a year, in the Indian…
Read MoreEmployee Manifesto
In cleaning out my office, I ran across a copy of “Employee Manifesto” written by Peter Block. Block’s words have never been more true, as companies adapt to globalization, outsourcing, and a new kind of workforce with Gen Y. More than ever, leadership must come from all corners of the company, not just at the…
Read MorePet People
My 12-year old son recently adopted a cat from the Humane Society in Boulder. It automatically put our family into a new category–pet people. Up until then, we were pet-less. Neither my husband nor I had pets growing up, other than fish. Fish don’t count as pets. They require care without the reciprocal warm and…
Read MoreKnow Me, Trust Me
Ad from PricewaterhouseCoopers shows the use of story to increase trust. Rather than showing a stock photo of employees hard at work on behalf of its customers, PricewaterhouseCoopers chose to tell the story of one its employees and link it to their business: "I grew up the middle child in a family of seven kids.…
Read More