Posts by Carol Ross
Know Me, Trust Me
Ad from PricewaterhouseCoopers shows the use of story to increase trust. Rather than showing a stock photo of employees hard at work on behalf of its customers, PricewaterhouseCoopers chose to tell the story of one its employees and link it to their business: "I grew up the middle child in a family of seven kids.…
Read MoreBeliefs
Of all the beliefs you have, which ones would be the most disturbing to give up if you found that it wasn’t true? This was the question that a mentor asked me recently. His question was triggered by the book, Why We Believe What We Believe: Uncovering Our Biological Need for Meaning, Spirituality, and Truth. …
Read MoreDreaming Room
I recently attended a Dreaming Room, conducted by Michael Gerber, author of The E-Myth Revisited, and a long-time expert on small biz. I previously reported on a one-day seminar with Gerber. While the one-day is the appetizer, the two and a half-day workshop is the full meal. Being exposed to Michael Gerber’s ideas on life…
Read MoreFacebook, YouTube, and the New Media
I’ve been trying to figure out how the new media is changing our world–what gets noticed, how ideas break through the clutter, how we behave differently. There’s alot to get my arms around. According to The Center for Media Research, more than 9 billion videos were accessed on the Internet in July 2007. Like television,…
Read MoreAttendance Line
A conversation I recently had on behalf of my son: "Attendance Line, Mary speaking." "I’d like to report that my son will not be in school today." "Oh, is he ill?" "No, he decided not to come to school today. We have a policy at home that if he’s not in the car by…
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