Posts by Carol Ross
Niches
Great post by Seth Godin on picking a niche. Makes me think of something my husband has been saying, half-joking, to me for several years, ever since I left the engineering profession: "Honey, I don’t know what you do, but whatever it is, you’re the best in the world at it." BTW–Godin’s most recent book,…
Read MoreCreativity at the Beach
Last month, the Wall Street Journal reported on a small software company, Red Swoosh, that opted for a change of scenery in April 2006. Four developers moved their offices to a beach in Thailand for six weeks. The idea was to regenerate the team, and thus their thinking. The result was both better deliverables and…
Read MoreMaintenance
At my last annual checkup with my OB/GYN, I was struck by how much more maintenance seems to be required these days for a forty-something. It started with the physician’s assistant asking me if I was taking a daily multi-vitamin and showing me a list of calcium intake with specific foods and ended with my…
Read MoreIn Need of a Marketing Maven
In April 2006, I started a series of interviews with a friend dying of ALS. Our recorded conversations eventually became a podcast, Conscious Living, Conscious Leaving, supported by a team of people. This team is now in need of a marketing expert, who can raise the visibility of the podcast to reach a larger audience.…
Read MoreMentors
Great post on Marci Alboher’s new blog for the New York Times about mentors–how to cultivate them. I’ve been lucky to have some great mentors–people who, over time, seem to have given me more than I’ve given them. And Marci’s advice on focusing on the relationship, and being a giver first is right on target.
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