Posts by Carol Ross
Signs of the Long Tail
I have not read Chris Anderson’s book, The Long Tail. As editor-in-chief of Wired magazine, Anderson is exposed to new ideas all the time and his own thinking influences a lot of people. From what I’ve heard about the book, his message is that specialized niches will continue to proliferate based on our technology to…
Read MoreOscar Mayer Wienermobile
On a trip to pick up my kids from a friend’s house, I noticed the Oscar Mayer Wienermobile in the parking lot of a local Wal-Mart. It’s hard to miss, even when speeding by at 60 miles per hour. I couldn’t help myself from stopping on the way back home. After pulling into the parking…
Read MoreHow NOT to Become a Commodity
As a small biz owner, I’m always on the lookout for new services that help me run my business, inexpensively. I’m lucky in that the last ten years have yielded a bonanza for the consumer of long distance phone service, personal computers, and internet service—all things necessary to set up shop in a home office.…
Read MoreWays to Play
Great article by Pat Kane, author of the book, Play Ethic, on the different categories of play. He points to five ways that businesses could be making use of play–to develop their talent pool, to be more adaptable to change, to be more innovative. I particularly like Kane’s definition of play: "to take reality lightly"…
Read MoreThe CEO and The Monk
This month, I’m interviewing my friend, Kenny Moore, for the Leading With A Whole New Mind podcast. Kenny is the co-author of book, The CEO and the Monk. Kenny is a former monk, now in the HR department of one of the largest energy companies in the Northeast, KeySpan Energy. He reports to the CEO,…
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