Posts by Carol Ross
Steve Jobs on Remembering Who You Are
Steve Jobs and Bill Gates were interviewed at the D:All Things Digital conference last week. The press made a big deal about the two rivals appearing on stage together. The Wall Street Journal, which sponsored the conference, provided an abridged transcript of the interview, highlighting the two reminiscing about the early days of the computer…
Read MoreHerman Miller
I was in Zeeland, Michigan last month, visiting the Herman Miller company. They’re the manufacturer of the Aeron chair as well as the Eames chair. Chic for the office, chic for the home. Walking into the building, I felt like a kid in candy store. This is the mecca of design for office workspaces, where…
Read MoreMore Story About Story
Powerful stories spread quickly, and attract money. And if I’m right that the marketing for a women’s clothing company is working, stories also sell clothes. In a catalog that I received several months ago from title nine, I noticed that the pages featured profiles of real women wearing the clothes. For example a picture of…
Read MoreUncommon Common Sense
Every once in awhile, I read something that makes such good common sense that it makes me wonder why it’s so rare. In a Wall Street Journal interview, the soon to be retiring CEO of United Technologies, George David, talks about opportunities for productivity being everywhere and the link to education. A few choice quotes:…
Read MoreThe Power of Story, Part 2
In a posting earlier this year, I noted a commencement speech by Steve Jobs as an example of how powerful stories can spread like wildfire. Last week, the Wall Street Journal reported an effective marketing tool used by Wells Fargo in gaining new customers for its private-banking arm (read: managing rich people’s money). The bank…
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