Posts by Carol Ross
What’s Your Backstory?
Back story sells. People want the inside scoop. The why and how, not just the what. I was talking with a woman who built a thriving graphic design business of twenty employees and then sold it. In fact, she's sold two businesses. She started a new career in health care, working as a physician administrator.…
Read MoreQuote from Seth Godin's newest book, Linchpin: "You need a platform that makes it easy to turn your insights into a movement. I'm trying to sell you on the idea of building a platform *before* you have your next idea, to view the platform building as a separate project from spreading your art." Very few…
Read MoreHow Coke Created The Real Thing
Real as in authentic reactions of delight, happiness, and joy. See this video that speaks not only to creating with your customer but to the difference between improv and a stage play (hat tip to Simon Young for that wonderful analogy): Stories like these can easily go viral, as the 2M+ replays of this video…
Read MoreBest bargain for professional development you'll find in 2010 in the Denver area: full-day workshop, "Reclaim Your Career: Professional Presence in a Social Media World" for just $25. Includes lunch plus talent assessment. Registration closes on June 15. To register, go to: http://leeds.colorado.edu/Alumni/interior.aspx?id=11588
Read MoreA Workshop For Digital Immigrants
It was through my work with A Bigger Voice that I came to understand the world of the "digital immigrant", those individuals 30 years and older who had to move into the Internet age. In contrast, "digital natives," like my sons, have only known life with the Internet. For those digital immigrants in the Denver…
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