Branding & Marketing
How Coke Created The Real Thing
Real as in authentic reactions of delight, happiness, and joy. See this video that speaks not only to creating with your customer but to the difference between improv and a stage play (hat tip to Simon Young for that wonderful analogy): Stories like these can easily go viral, as the 2M+ replays of this video…
Read MoreBranding Lessons from BMW and Salvation Army
To attract kindred spirits to your community, it's important to know your brand. Earlier this year, BMW had a hefty poster-size insert in the Wall Street Journal, with photos of their cars and this text: We do not make cars. We are the creators of emotion. We are the keepers of thrill. We are the…
Read MoreBrains on Fire: Interview With Spike Jones
Brains on Fire is a brand identity and marketing company that drew my attention with these words on their home page: “Brains on Fire helps organizations build movements.” When was the last time you heard a for-profit company talk about building a movement? Love it. That led to a more poking around on their site,…
Read MoreKim Dority, Part 2: Building Community, Top-Down and Bottom-Up
How many ways can we complement each others’ missions? We are not here to compete but we are here to help everyone in this space. —Kim Dority, talking about how Disaboom collaborates with other disability-oriented organizations. In this second part of a four-part interview, Kim Dority from Disaboom reminds us to look broadly for community…
Read MoreNever Eat Alone
I discovered the book, Never Eat Alone, when I listened to an interview with the author, Keith Ferrazzi. I originally wanted to blog about the book because it has so much good advice on networking. And after doing a bit more research, I could see that he also understands how to use branding and technology…
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