Case Studies
Case Study: Coolest Women We Know
A friend of mine started a women’s networking group in the Denver area eight months ago. This group is based on the idea that when "cool women we know" get together, something good is going to happen. New members are found through word of mouth–there is no website. Still, the group has grown from a…
Read MoreHow Blogging Created a Vision for the GOP
Rising talent for established institutions used to come from those who could gain favor from the top of the hierarchy. New media bypasses that and allows developing stars to find their voice and their audience without being validated or confirmed by the elders. A New York Times op-ed by David Brooks on who he’s looking…
Read MoreUsing Social Media to Influence Public Policy
One of the questions that I’ve heard from people interested in A Bigger Voice is, "How can I influence public policy?" This is an interesting question. I think it requires BOTH top-down (interacting with individuals at the top of an organization or institution) and bottom-up (interacting with the users/consumers/customers) approaches. The mistake I see people…
Read MoreCase Study: Edwina Froehlich
Edwina Froelich may not be household name, but millions of mothers who have nursed a child, have been influenced by her wisdom. Edwina died recently and her community lives on, in the form of La Leche League International. A Wall Street Journal article is telling in how Froehlich came to have a bigger voice: "Meeting…
Read MoreJohnny Bunko: A Case Study
Dan Pink, author of A Whole New Mind, is releasing a new book on Monday, April 7. When I talked to Pink, several months ago, he talked about working on the book, The Adventures of Johnny Bunko, a career guide in the form of manga. Between a link to a promo for the book that…
Read More