Principles & Goals of ABV
Cause Agnostic
Since starting this project six months ago, I’ve been drawn into many different worlds, including those of social entrepreneurs, book authors, non-profits, serial entrepreneurs, public policy activists. It can be hard to keep my bearings for what to focus on, as the ABV model can be applied to so many different situations. What I’ve been…
Read MoreBottom Up vs. Top Down
I finally got it the other day when someone said that A Bigger Voice is about creating change from the bottom up. It used to be that change could only come from the top down or required a massive organizational effort from the bottom up (Think Civil Rights movement in the U S.) With technology…
Read MoreAiming High
Seth Godin has a great post about the forces of mediocrity. It struck a chord with me as I continue to look at the end game for ABV. What’s the great result that someone can aim for when they undertake this journey? I’m in the process of writing a biz plan for ABV and one…
Read MoreExpand First, Monetize Second
This post by Seth Godin touches on an important point of A Bigger Voice: The expansion of the voice to create a community is important to focus on before monetizing the voice. This doesn’t preclude one from monetizing. Godin sells plenty of books based on people reading his blog. How does expansion happen? Virally. Good…
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