Sustain: Doing good & doing well
Three Cups of Tea
I just finished the book, Three Cups of Tea by Greg Mortenson and David Oliver Relin. Dave, my friend from Traverse City and a partner in crime on spreading the word about A Bigger Voice, had seen Mortenson speak last month at a local school. Dave described Mortenson as an ordinary, humble man, doing extraordinary…
Read MoreWhy Monetizing Before Community-Building Doesn’t Work for Books
I’m reading The Long Tail by Chris Anderson and this paragraph got my attention: "In 2004, 950,000 books out of the 1.2 million tracked by Nielsen BookScan sold fewer than ninety-nine copies. Another 200,000 sold fewer than 1,000 copies. Only 25,000 sold more than 5,000 copies. The average book in America sells about 500 copies.…
Read More1,000 True Fans
Great post by Kevin Kelly that touches on alot of what ABV is about. In ABV terms, Kelly makes the case for why technology and a community of kindred spirits is enough to monetize and make a living. The intriguing part is that he says the community doesn’t need to be all that big. 1,000…
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