Technology: Tools, resources & ecosystems
9 Myths About Blogging
I’ve been blogging since 2005. Blogging has become second nature to me. It’s a discipline and a pleasure (yes, it may sound like an oxymoron, but it’s not)that continues to provide unexpected dividends. After starting and maintaining three blogs and helping to start others (both public and private), it always surprises me when I suggest…
Read MoreHow Signing Up for a 401K Can Be Fun
This YouTube posting, in the format of a movie trailer, provides an interesting example of how Best Buy is using new media to connect with their employees and engage them in something pretty dry—signing up for a 401K. This relates to ABV in two ways: • Technology is being used strategically based on the audience…
Read MorePower with Participants, Community Managers, and Social Networking
Click here for a great interview with Forrester analyst, Jeremiah Owyang on trends in social media and lessons in online community-building. As Jeremiah points out at the beginning of the interview, the "power is shifting to the participants." Other nuggets: the difference between a marketing manager and a community manager, Twitter as an update tool,…
Read MoreBuilding Upper Body Strength
This Dilbert cartoon points to what happens when technology is used without purpose behind it. As an ABV collaborator wrote, in an email with the cartoon: "In a humorous way, I think it speaks to problems on both sides of the equation. For those who use these emerging tools without purpose beyond the coolness of…
Read MoreYouTube Channels
My alma mater, Northwestern University, has just announced their own YouTube channel. It’s an indication of how YouTube is evolving, from the curiosity of Mentos-induced fireworks to a branding and community-building vehicle. I loved the video honoring the 2006 Kellogg Alumni Master Entrepreneur, Joe Levy. Separate from the YouTube channel, Northwestern produced a particularly enjoyable…
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