In this second installment of a four-part interview, the Wendels give us an inside look at what it feels like when you’ve formed a vibrant community, with a book as the catalyst. In this case, the book is “Buffalo, Home of the Braves,” about an NBA team from the 1970s. Through a combination of in-person events and online blogging, you’ll hear how they were able to reach a cross-section of their audience, from the 20-year olds who only heard about the basketball team from others, to the fans who were there in the stands, to witness the Braves’ finest moments.

The audio is 11 minutes long. Enjoy!

If you aren’t convinced after Tim’s story that community should come before monetizing, nothing will convince you!

In Part 3 of our interview, I talk to Chris and Tim about the unexpected death of one of the best known players from the Braves, just after the publication of their book, and how that became an opportunity to serve and engage a larger community.