This is the third installment of a four-part interview.  For me, this was the most exciting part of the interview. I could see a new stage emerging for the Wendels, from being a “firestarter” for a community with their book, Buffalo, Home of the Braves, to being facilitators for a community.  I could hear both brothers grappling with what this new role meant for them personally. It’s not uncommon that when a community takes hold, the founders need to adapt their style from nurturing to letting go.

But before we get to that part, the Wendels talk about an unexpected turn of events that increases their blog traffic from under 50 hits a day to over 1000 hits a day, literally overnight. It doesn’t hurt for wisdom entrepreneurs to get a lucky break every once in awhile. Enjoy Part 3 of the interview, which is just under 19 minutes long.

This story just keeps getting better and better, doesn’t it?

In our last installment, the Wendels talk about the nature of community–how it plays into a new era in business as well as how it encourages us to go deeper into the topic at hand. Ultimately, communities force us to examine what we know, believe, and feel.