I was talking with a woman today who told me she loved the name of my podcast, Live Action Coaching. I asked her what she liked about the name, thinking it had something to do with the sound of forward movement.

Instead it was the sound of wrestling. She replied, "Oh, it reminds me of Live Audio Wrestling. I think that’s how my cousin got interested in your podcast.  He listens to Live Audio Wrestling, too."  She had told me in an earlier email that her cousin had subscribed to my podcast.

So for all of you market segmenters out there, I’m sure there’s some correlation between people who listen to radio-like shows about wrestling and those who listen to coaching demonstrations.  And if you figure it out, please don’t tell me.