In Fast Company magazine, Robert Scoble reports on the use of passionate early adopters to broaden the base of consumers for technology, including teens introducing their parents to Facebook. Scoble also talks about a "See a Kindle in Your City program that lets you find a Kindle user near you and arrange for the passionate to show the nonpassionate what it can do." Kindle is Amazon’s e-book reader which sold nearly a quarter of a million units in its first nine months.

What’s interesting is that more than creating consumers of Kindle, I see this program as a way to grow a community, one person at a time.  It pairs up an evangelist with a newbie, around a shared intereset. What could the ABV community look like if we had a program to pair up a digital immigrant with a digital native, around a shared interest in developing as wisdom entrepreneurs? Yowza.