This blog posting by social networking analyst, Jeremiah Owyang, gives a great inventory of web-based tools that are available today, many of which weren’t around five or even three years ago.

The list is overwhelming. And it underscores why it’s critical to have a strategy about the right technology mix for reaching your audience. It can be easy to fall into the trap of a shotgun approach, where lots of effort is expended without much momentum. 

And it also points to the need to know who your audience is BEFORE you decide on the technology mix. Sixty somethings aren’t likely to be using the same media as twenty somethings (e.g., Facebook).