This Fast Company article by top blogger, Robert Scoble, shows how the presidential candidates are using a mix of technologies to reach different audiences, and to turn those into votes.
The concept applies whether you are creating a community of supporters for a presidential nomination or a community that resonates with your remarkable wisdom. (And in the case of the presidential race, it’s arguable as to the degree of wisdom that’s present with each candidate. I’m typically apolitical, so I’ll leave it at that.)