Want some savvy advice on managing your career by paying attention to your personal brand?  Listen in on my interview with Catherine Kaputa, author of the book, U R a Brand. This is the most recent of the interviews that I did with Northwestern University alumni authors on career development.

Catherine’s book won the Benjamin Franklin Award, 2007 Winner in Career Books and it’s easy to see why. Her book not only has plenty of good advice that’s often overlooked in career coaching circles (e.g., network with a wide group of people, not just the heavy hitters) but she also gives specific case studies that bring her tips into the world of real results.

Catherine brings 20 years of experience in advertising along with her own story of using branding principles to reinvent herself, change careers (she has an advanced degree in Japanese art and studied in Japan before deciding to go into advertising), and navigate corporate life. She nails down the relevant concepts succinctly in the book and then helps the readers expand on the idea with concrete exercises.

Catherine will be one of the speakers at a "personal branding telesummit," aptly named A Brand You World, on November 8. (BTW–this free summit consists of 12 hours of fabulous speakers you can access from the comfort of your home or office. In addition to Catherine, you can hear a couple of my other favorites, Guy Kawasaki and William Arruda.)

Enjoy the book, interview, telesummit, and put Catherine’s wisdom to work in your career.