Posts by Carol Ross
Definition of Marketing
A very nice definition of marketing from Jeremiah Owyang: "Marketing is the act of connecting customers to products." The comments (up to 51 as I write this) are just as interesting. If it seems like I quote Owyang alot, it’s because I do. He’s one of the best thinkers I know of, on stuff that…
Read MoreThe Power of Entrepreneurship
I had lunch with a friend yesterday, the president of a growing startup in downtown Denver. Since leaving a successful career in large companies, he’s reveled in the joys of entrepreneurship. He loves the passion and energy of entrepreneurs. He loves hanging out with entrepreneurs and hearing their stories. He loves the spirit of entrepreneurs.…
Read MoreThe Human Spirit
Lately, I’ve been coming head to head with the human spirit. No, I’m not the millenial version of a ghostbuster. I’ve been surrounded by stories that give me another glimpse of what it means to be human. Sometimes, I’m told these stories. Other times, they unfold before my eyes. And yet other times, I am…
Read More1,000 True Fans
Great post by Kevin Kelly that touches on alot of what ABV is about. In ABV terms, Kelly makes the case for why technology and a community of kindred spirits is enough to monetize and make a living. The intriguing part is that he says the community doesn’t need to be all that big. 1,000…
Read MoreAiming High
Seth Godin has a great post about the forces of mediocrity. It struck a chord with me as I continue to look at the end game for ABV. What’s the great result that someone can aim for when they undertake this journey? I’m in the process of writing a biz plan for ABV and one…
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