Posts by Carol Ross
Employee Manifesto
In cleaning out my office, I ran across a copy of “Employee Manifesto” written by Peter Block. Block’s words have never been more true, as companies adapt to globalization, outsourcing, and a new kind of workforce with Gen Y. More than ever, leadership must come from all corners of the company, not just at the…
Read MorePet People
My 12-year old son recently adopted a cat from the Humane Society in Boulder. It automatically put our family into a new category–pet people. Up until then, we were pet-less. Neither my husband nor I had pets growing up, other than fish. Fish don’t count as pets. They require care without the reciprocal warm and…
Read MoreKnow Me, Trust Me
Ad from PricewaterhouseCoopers shows the use of story to increase trust. Rather than showing a stock photo of employees hard at work on behalf of its customers, PricewaterhouseCoopers chose to tell the story of one its employees and link it to their business: "I grew up the middle child in a family of seven kids.…
Read MoreBeliefs
Of all the beliefs you have, which ones would be the most disturbing to give up if you found that it wasn’t true? This was the question that a mentor asked me recently. His question was triggered by the book, Why We Believe What We Believe: Uncovering Our Biological Need for Meaning, Spirituality, and Truth. …
Read MoreDreaming Room
I recently attended a Dreaming Room, conducted by Michael Gerber, author of The E-Myth Revisited, and a long-time expert on small biz. I previously reported on a one-day seminar with Gerber. While the one-day is the appetizer, the two and a half-day workshop is the full meal. Being exposed to Michael Gerber’s ideas on life…
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