How Signing Up for a 401K Can Be Fun

This YouTube posting, in the format of a movie trailer, provides an interesting example of how Best Buy is using new media to connect with their employees and engage them in something pretty dry—signing up for a 401K. This relates to ABV in two ways: • Technology is being used strategically based on the audience…

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Helpers on Our Journey

In my work with A Bigger Voice, I’m using the Hero’s Journey to understand the elements of a client’s story. When interviewing a client, one of the questions that comes up is this: "Who were the helpers?" It has increased my awareness of people who have helped me during my journey. They range from a…

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Anatomy of a Boundary Crosser

In a written interview with boundary crosser, Karl Iagnemma, I found some great quotes that speak directly to what it’s like to operate in multiple worlds. Iagnemma is a robotics researcher at MIT as well as an award-winning fiction writer. One of the gifts of boundary crossers is being able to see patterns across disciplines.…

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The Scarcity of Hybrids

I previously posted about the power of hybrids–how "both/and" thinking takes the conversation to a new place and how vibrant communities, where a many viewpoints are put forth, are ideally suited to take create hybrids. Jeremiah Owyang has a great posting about how it’s difficult to find hybrids that fill a real need in the…

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