Branding & Marketing
The Essence of ABV
Just as we need to capture the essence of what our clients are about, we need to do the same for ABV. At the core, what is ABV about? It’s something that I’ve been pondering for awhile. While working with the ABV team as their "client," we came up with these words: "Do more good…
Read MorePlease Don’t Call Me a Publicist
What you call yourself really does matter. Since starting this project, I’ve talked to many people about the concept. And one moniker that keeps coming up is publicist. I’ve never hired one nor do I personally know any. And yes, the phrase, A Bigger Voice, probably brings up images of a megaphone, the old-fashioned kind…
Read MoreYouTube Channels
My alma mater, Northwestern University, has just announced their own YouTube channel. It’s an indication of how YouTube is evolving, from the curiosity of Mentos-induced fireworks to a branding and community-building vehicle. I loved the video honoring the 2006 Kellogg Alumni Master Entrepreneur, Joe Levy. Separate from the YouTube channel, Northwestern produced a particularly enjoyable…
Read MoreDefinition of Marketing
A very nice definition of marketing from Jeremiah Owyang: "Marketing is the act of connecting customers to products." The comments (up to 51 as I write this) are just as interesting. If it seems like I quote Owyang alot, it’s because I do. He’s one of the best thinkers I know of, on stuff that…
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