I’m a bit late in reporting this but I trust the data is still valid, maybe even more so now.  A survey released last fall by the the global public relations firm, Weber Shandwick and KRC Research, "The Changing Face of Marketing and Communications in Today’s Creativity Economy" cites statistics that support the premise of the book, A WHOLE NEW MIND and whole brain thinking in general.

For purposes of the survey, the Creativity Economy is defined as an economy based on ideas and innovation rather than knowledge and education. Results from the survey:

• 2/3 of senior business executives surveyed agree that a creativity and innovation-based economy is permanent, compared to 24 percent who consider it to be temporary.
• When asked how their company is incorporating the new creativity and innovation-based economy, 64% of respondents said "greater emphasis on understanding and incorporating customer viewpoints."  Sounds like Empathy to me.
• 46% said that they are shifting from marketing products to marketing "intangibles" such as brand experiences and business processes.  This makes me think of Dan Pink’s question:  Am I offering something that satisfies the nonmaterial, transcendant desire of an abundant age? People don’t just want widgets, they want experiences.

I was particularly struck by this quote from Jennifer Risi, executive vice president of Weber Shandwick’s Global Strategic Media Group:

"The genesis of the Creativity Economy is relatively easy to trace. The twin forces of globalization and easily accessible information, thanks in large part to the Internet, means that knowledge has become a commodity. Thanks to advances in manufacturing and productivity across virtually every sector, once-vital business factors such as quality, price and product are now easily duplicated across the world. Since product innovation is much harder to achieve, leading companies are coming to view intangibles such as creativity and innovation in business processes as paramount to future success."

Bingo.