What you call yourself really does matter. Since starting this project, I’ve talked to many people about the concept. And one moniker that keeps coming up is publicist.

I’ve never hired one nor do I personally know any. And yes, the phrase, A Bigger Voice, probably brings up images of a megaphone, the old-fashioned kind that cheerleaders use at college games. That’s really scratching the surface of what A Bigger Voice is about. Publicist implies one-way, broad exposure to create awareness. They do not focus on creating a long-term conversation to turn an audience into a community. Publicists don’t screen clients for whether they have remarkable wisdom. Publicists aren’t looking for 1,000 True Fans. They want a million eyeballs to browse.

I’ve played with other terms–humanitarian entrepreneur, wisdom entrepreneur, social entrepreneur. So far, nothing has hit me in the "that’s it!" place. So if you have suggestions, I’m all ears…