Ideas that spread, win. 

That's the message that marketing guru, Seth Godin, provides in this TED talk.

The question then is "How do you get your ideas to spread?" Two points that are particularly appropriate for wisdom entrepreneurs:

• Be remarkable. Have something worth talking about. For wisdom entrepreneurs, this means not only understanding what makes your wisdom remarkable, but then crystallizing it so that others "get it," right away.
• Speak to the early adopters, the people who are listening, who care about what you are talking about. In A Bigger Voice parlance, find your kindred spirits.

Enjoy Seth at his best: