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The Power of Podcasting

I received an email last week from Karole Sutherland, a listener of my podcast, Leading With a Whole New Mind. This podcast consists of interviews with whole brain thinkers:

“Thanks for not only doing the interviews, but also for making them available via podcast. I listen to them in all sorts of odd places – for instance on the elliptical when I do my morning workout, in the car or on the plane. It is amazing how hearing someone’s voice in conversation makes you feel a sense of kinship and connection. I am truly enjoying the conversations and our ‘friendship’…I feel I know you from listening to you literally ‘inside my head.’”

This is the power of podcasting–reaching your audience on an AIRPLANE, giving them an intimacy so they feel they know you and reach out to you even if they’ve never met you and making a connection so pervasive that you are "inside their head." Thanks, Karole, for showing me the beauty of this new medium.

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