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What Entrepreneurs Should Focus On

These ideas come from Barbara Mowry, who I recently quoted in another post about channeling your energy into a business.

Mowry was talking with the Denver chapter of the Association for Corporate Growth. What I took away from Mowry’s talk:

  1. Start a business for the right reasons. Not money, but passion. It’s your passion that can fill a gap in the world that only you see and feel–in a way that tugs at you, wakes you up in the middle of the night, or moves you to tears.
  2. Manage ambiguity. Oh, boy. Have I seen this one in spades. Mowry points out that passion and energy are needed to navigate the ambiguity. Entrepreneurs will always be making decisions without complete data, with many pieces unknown. That’s where gut and instinct come in.
  3. Pick the right team. This point made me feel really good, given the team that I’ve assembled for my new venture, A Bigger
    Voice (www.abiggervoice.com). According to Mowry, pick people who are smarter than you, who have intellect, curiosity,
    and passion. There’s that P-word again. Provide goals and metrics and
    communicate, communicate, communicate. Then get out of the way. A great team can overcome a mediocre business idea and make it great. A mediocre team will be unsuccessful with a great business idea.
  4. Luck and timing help. Sometimes a lot. Mowry gave a great story about sudden downpour in the mountains of Colorado, at the home of a CEO, that extended a pitch from 15 minutes to over two hours. Yes, luck and timing to do help. And I believe "luck" often appears because we create the right conditions for it to show up–doing our homework, being alert, and following our inner voice.

I’m in the sponge mode of learning about entrepreneurship, by doing, by hearing from others who have traveled the road, and by reading. What are your best tips for entrepreneurs?

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  1. Anthony Nicalo on October 22, 2008 at 12:20 PM

    Hi Carol,

    Thanks for posting these comments. Some of them are echoed by Guy Kawasaki. I am working on a second venture and am re-watching the Art of the Start video-http://blog.guykawasaki.com/2006/06/the_art_of_the_.html

    I particularly appreciate the “get started” sentiment. I heard someone else say that if you aren’t unhappy with the first version of whatever you release, you released it too late!

    Best of luck with your new venture!

    Anthony

  2. Carol Ross on October 23, 2008 at 11:01 PM

    Hi Anthony,

    Thanks for the link to the video. I had read The Art of the Start book several years ago and don’t remember much from it other than I enjoyed it. Guy Kawasaki’s presentation really brings the material alive. His points are timely for where I am at with A Bigger Voice.

    I especially like the idea that start-ups are a clean slate, without baggage, where you can shape what you want.

    Best wishes on your new venture as well and thanks for stopping by.

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