My alma mater, Northwestern University, has just announced their own YouTube channel. It’s an indication of how YouTube is evolving, from the curiosity of Mentos-induced fireworks to a branding and community-building vehicle. I loved the video honoring the 2006 Kellogg Alumni Master Entrepreneur, Joe Levy. 

Separate from the YouTube channel, Northwestern produced a particularly enjoyable series, called the 24@NU, interviews with 24 people on the campus of Northwestern, one for each hour of the day. Sort of a multimedia version of the coffee table books with the title, "A Day in the Life of…." Again, a great example of the convergence of technology, community-building, and branding/marketing.