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Being Scrappy and Running a Marathon

These are just two lessons I've been learning recently with my new venture, My Alumni Link. It's too new for a website but the business stems from success with the Networking Naturally Program.

Whether you are a wisdom entrepreneur or a traditional entrepreneur, here are a few lessons to keep in mind:

  1. MarathonIt's a marathon, not a sprint. I forget and want everything in the next  release of the product. I forget and think that I have full control of the Universe. I forget and feel driven by deadlines instead of common sense. Photo by epimetheus.
  2. Be scrappy. Make every dollar count on the expense side, independent of how many dollars are coming in. Look for value. See what you can get for free before deciding to spend money.
  3. Build to what's good enough. Don't over engineer. This is related to number 2. The perfect solution may not be noticeably different from the good enough solution in the eyes of the customer (or the community member). 
  4. Put one foot in front of another. It's easy to get overwhelmed if I think everything that needs to be done to launch a business (or a community.) Juggling sales, marketing, business process work, and product development can drive you nuts. But if I only look at what needs to be done today, and tomorrow, and this week, it's manageable. 
  5. Networking requires patience and rewards me with magical results. I've done my share of networking recently to find allies, collaborators, and customers for My Alumni Link. Things don't always move as fast as I would like, and that's okay. I've been blessed with incredible support from my network, especially when I ask for what I need. 
  6. Create plans and goals but don't be attached to the outcome. I figured this one out in time to rescue my sanity. This is where the task master in me can go off the deep end. ("No you cannot go for a bike ride! You have more emails to send!" Ughh….)
  7. Creativity1 Focus on creativity. I used to think money fueled growth.  But I found out it's the power of the mind to create something from nothing, to meet a user need, that results in growth. Photo by Bohman.
  8. Understand your break even point. Know what Plan B is. Without that, I ended up chasing imaginary goals and numbers. Urgent or not? Necessary or not? I had no idea.
  9. Take a warm lead. Always. This relates to number 5. One person leads you to another to another. If you can get introduced, even if it takes going through two or three people along the way, it's worth it.
  10. Work on yourself. Taking care of your mind, body, and spirit is just as important as working on your business or your cause. Time to rest and rejuvenate is just as important as time to focus and get down to work.

Magic I love being an entrepreneur. I used to think it was all about creative freedom. What I'm experiencing is the joy of the learning curve, the delight of meeting new people, and the magic of how the pieces come together, when I least expect it.

Tomorrow, I journey to Houston to give a talk on "Finding Your Voice" at the Juvenile Arthritis annual conference. More learning, new connections and seeing the pieces fit together. Fun!

Photo by alicepopkorn-busy

No Comments

  1. Lisa Dworkin on July 11, 2009 at 11:04 AM

    I love this blog. All of your suggestions are relevant and usable. Thanks Carol.

  2. Carol Ross on August 1, 2009 at 1:15 PM

    Thanks, Lisa. Happy to know that the suggestions are useful. Have found through the years that whatever I’m learning on my journey probably has some relevance for others on the same path.

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