Know Me, Trust Me
Ad from PricewaterhouseCoopers shows the use of story to increase trust. Rather than showing a stock photo of employees hard at work on behalf of its customers, PricewaterhouseCoopers chose to tell the story of one its employees and link it...
Beliefs
Of all the beliefs you have, which ones would be the most disturbing to give up if you found that it wasn't true? This was the question that a mentor asked me recently. His question was triggered by the book,...
Dreaming Room
I recently attended a Dreaming Room, conducted by Michael Gerber, author of The E-Myth Revisited, and a long-time expert on small biz. I previously reported on a one-day seminar with Gerber. While the one-day is the appetizer, the two and...
Facebook, YouTube, and the New Media
I've been trying to figure out how the new media is changing our world--what gets noticed, how ideas break through the clutter, how we behave differently. There's alot to get my arms around. According to The Center for Media Research,...
Attendance Line
A conversation I recently had on behalf of my son: "Attendance Line, Mary speaking." "I'd like to report that my son will not be in school today." "Oh, is he ill?" "No, he decided not to come to school...
Wise Words for a Hectic World
My friend, Kenny Moore, reminded me of a beautiful poem from David Whyte, author of "The Heart Aroused: Poetry and the Preservation of the Soul in Corporate America." "This is not the age of information. This is not the age...
Multi-tasking
A friend emailed me about a disturbing commercial promoting multi-tasking as a good thing. The ad showed a professional ballet dancer, touting the fact that she could take photos and post them to a blog, all while being on stage...
Niches
Great post by Seth Godin on picking a niche. Makes me think of something my husband has been saying, half-joking, to me for several years, ever since I left the engineering profession: "Honey, I don't know what you do, but...