Life Imitating Art Imitating Life
On a recent visit to Starbuck's, I put on my biz owner hat to see what I could learn from one of the icons in entrepreneurship. I noticed the non-coffee, non-edible items that Starbuck's sells---beautiful coffee mugs, CDs, books on...
“I Can’t Afford It”
Seth Godin nails it with this post when people say, "I can't afford it." I couldn't have said it better myself. It is up to me as the seller to make sure the buyer sees the value for what they...
Rising Tide Lifts All Boats
Article from the Wall Street Journal, dated November 17, 2007: Moving Up in Mumbai Subtitle: A Job at the Mall Lifts Young Indians Out of Poverty The article talks about young workers from the slums, who previously worked in garment...
Employee Manifesto
In cleaning out my office, I ran across a copy of “Employee Manifesto” written by Peter Block. Block's words have never been more true, as companies adapt to globalization, outsourcing, and a new kind of workforce with Gen Y. More...
Pet People
My 12-year old son recently adopted a cat from the Humane Society in Boulder. It automatically put our family into a new category--pet people. Up until then, we were pet-less. Neither my husband nor I had pets growing up, other...
Know Me, Trust Me
Ad from PricewaterhouseCoopers shows the use of story to increase trust. Rather than showing a stock photo of employees hard at work on behalf of its customers, PricewaterhouseCoopers chose to tell the story of one its employees and link it...
Beliefs
Of all the beliefs you have, which ones would be the most disturbing to give up if you found that it wasn't true? This was the question that a mentor asked me recently. His question was triggered by the book,...
Dreaming Room
I recently attended a Dreaming Room, conducted by Michael Gerber, author of The E-Myth Revisited, and a long-time expert on small biz. I previously reported on a one-day seminar with Gerber. While the one-day is the appetizer, the two and...